Raffaele Gesulfo

Track, the Post-Purchase Experience

Narvar │ UX & UI Design │ 2015 - 2017

Track is Narvar’s main product in terms of users and revenues. The product allows retailers to extend their e-commerce experience beyond customer purchases. So their customers can track their package, start a return, and learn more about the brand in a seamless and personalized experience.

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of Narvar.

Over 500 of the world’s most admired retailers, including Patagonia, Gap, and Levi’s extends their brand experience with Track.

I had the opportunity to work with design-oriented companies, such as Louis Vuitton and REI, to make their tracking page as consistent as possible with their style guide. I also worked on marketing banners for their mobile and desktop experience to speed up the sales process. Often time, retailers would love it so much they would go live with it.

From 50 to 3 templates

One of my main tasks, besides designing tracking experiences for new customers, was to define a templating system so that engineers could easily scale the product from dozens to hundreds of implementations without any custom code, or breaking changes. I approached the solution by focusing on retailers’ goals and how it could be converted into reusable components. So that we could build thoughtful elements that could be adaptable for any retailer on any device. We then selected 3 templates out of all the components combinations based on their performance and retailer’s preferences.